Sales of apps and mobile computing devices ahs surged in the last decade is expected to grow tremendously world wide, surpassing the personal computer as the primary electronic device in a household. Gone are the days of a clunky desktops, and limited Internet connectivity. And just as the punch card behemoths before them yielded, so to have they. Smart-phones, tablets, net books and whole array of devices have flooded the market. Serious computing power is now available in these devices, that would make anyone who designed the original transistor computers very jealous.
With this computational capability, comes many opportunities. That means as firm you are going to want to have a mobile computing PR strategy. Not targeting these people will put you at a disadvantage as more and more people use them and add mobile applications (apps).
However, you do not have to play catch up. By implementing a comprehensive mobile computing PR strategy, you will get valuable interactions with your desired demographic and audience. While most of the uses are frivolous in nature, texting and games come to mind, use of mobile devices to find directions, weather, and research, remain some of their key selling features.
Tapping into this vast resource will require someone with knowledge of both the end users and these devices capabilities and how to make the most of them. In tandem with a general PR campaign, adding a mobile computing PR component will greatly enhance your firm’s exposure.
While traditionally, young adults and teens have been pioneers in using mobile technologies, people aged 30 and up are catching up, so getting on these platforms will prove crucial in the upcoming years.
At Makovsky + Company, we have been early proponents of mobile computing PR, as it offers unique opportunity. Customized apps and social media will drive much of our mobile computing PR efforts, but having your website and blog optimized for mobile viewing will prove to be essential. In addition, integrating, touch screens, photo/video capturing and geo-location will put you on the forefront of mobile computing technology.
However, partnering with Makovsky + Company is much more than a firm that will put out flashy mobile computing PR. As a PR firm, they have been around for over 30 years. And with those 30 years comes a lot of experience and expertise. While mobile computing PR is new to the scene, as is social media PR, both still follow the same rules and objectives that other PR does.
This means creating clean, concise message that your target audience will respond to. While the exact tactics may differ, a letter sent to investors, versus, let’s say a products app or a store finder program, both need to be simple and efficiently convey your message.
At the end of the day, you know that having your firm take advantage of every opportunity is the best way to do business, and if that means pursuing a mobile computing PR campaign, you should commit to one. At Makovsky + Company we are here to help you take the next step and bring your campaign to fruition.